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I see you. You get a great idea, you plan it all out, toss it out to the world and your results = low attendance. You think 'My idea must not have been as great as I thought it was.' or 'People just are not ready to be in-person yet.' or 'People are so sick of zoom.' or 'The name must be off.' or 'Maybe my landing pages needs tweaking.' or 'The wording is just not right.' When the reality is, you announced it and didn't promote it. Learn how to promote any event.